In the last two decades, applied linguistics has abandoned the structuralist view of language as a self-contained, neutral system, in favour of a conception of language as political from top to bottom, in its structure as well as its use. This book examines the consequences of that conceptual shift, as it draws together key topics including language choice, linguistic correctness, (self-)censorship and hate speech, the performance of ethnic and national identity in language, gender politics and ‘powerful’ language, rhetoric and propaganda, and changing conceptions of written language, driven in part by technological advances.This series of single-author volumes published by Edinburgh University Press takes a contemporary view of applied linguistics. The intention is to make provision for the wide range of interests in contemporary applied linguistics which are provided for at Master’s level.
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